Philippines Market Segmentation - 1407 Words

Market segmentation is a long-standing strategy used especially in consumer products. It is measurable, accessible, distinguishable, and actionable. Observing markets in the Philippines, can you identify market segments for fast food, garments, cigarettes, alcohol, computers, passenger cars, and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who share a similar set of needs wants. Rather than creating the segment, marketer’s task is to identify them and decide which one(s) to target. 2. Niche Marketing – is a more narrowly defined customer group seeking a distinctive mix of benefits.†¦show more content†¦However, because of the influx and supremacy of commercial drinks, native drinks have been confined to small-scale production Information Technology The Philippine information technology market is primarily being driven by extraordinary growth in outsourced ICT services. The Philippines’ strongest market niche is in IT-enabled services or call centers. More and more companies are making infrastructure investments to support the demand for call center facilities. In fact, the Philippine call center/outsourcing industry is projected to be among the largest sectors in the country for the next five years. Automotive The Philippine automotive aftermarket industry represents a significant portion of economic activity in the Philippines, with extensive upstream and downstream linkages to diverse industries. The industry contributes in a significant way to the country’s employment, investments and exports. Moreover, strong links exist between motor vehicle assemblers, motor vehicle parts and components manufacturers and importers. The off-brand replacement aftermarket for automotive parts is bigger than the OEM (Original Equipment Manufacturer) replacement market, since the country has a large inventory of old (more than 10 years old) motor vehicles and imported second-hand refurbished commercial vehicles. Based on Land Transportation Records (LTO), theShow MoreRelatedPhilippines Market Segmentation1421 Words   |  6 PagesMarket segmentation is a long-standing strategy used especially in consumer products. It is measurable, accessible, distinguishable, and actionable. Observing markets i n the Philippines, can you identify market segments for fast food, garments, cigarettes, alcohol, computers, passenger cars, and beach resort? Please show the positioning of 2 consumer products and their competition in these segments. For levels of Micromarketing 1. Segment Marketing – consists of a group of customers who shareRead MoreConcept of Market Segmentation, Targeting and Positioning. Market Segmentation apply on Hotel and Personal Computer.1978 Words   |  8 PagesMarket Segmentation Market Segmentation means breaking down the total market into self contained and relatively homogeneous subgroups of customers, each possessing its own special requirements and characteristics. This enables the company to modify its output, advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors its marketing activities to satisfy on consumer needs.Read MoreSiomai Maker1097 Words   |  5 PagesExecutive Summary The Market The market for Siomai Making Machine is huge in the Philippines. The researcher has identified two distinct market segments that they will market their products to. The first segment is the DIY segment of individuals. The second segment is people that will utilize a semi-automatic machine to have the products made at their home. The Product Siomai Making Machine is introduced to the market, but has planned to mass produce for greater markets’ demand. Since it isRead MoreRapid and Continuous Flow of New Product in Hong Kong Fashion Industry through Quick Response Strategy2093 Words   |  8 Pagesdevelop new designs continuously E.g. Giordano is the best example. This retailer well utilized its design team to yield out the newest design quicker than others. The real evidence is whenever Giordano be the first Cino Pants manufacturer in its market. Offer value-added products (e.g. using high-quality imported fabrics) E.g. Moiselle International, is the women’s apparels retailer which provide its customer the best quality fabrics. 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Identification and selection of the target market is crucial for a firms marketing strategy to be effective. In the process of finding the target market the firstRead MoreMarketing Caselet Essay1238 Words   |  5 Pagesis the leading broadsheet in the Philippines. In 2001, it launched Libre, a free tabloid distributed in the MRT-LRT area. It was an unprecedented move of a major daily giving away their newspaper on weekdays and recovering cost solely from advertising revenue. Visit the MRT-LRT site and discuss and explain your answers to the following: a. What was the underserved and unserved market Inquirer was trying to tap? b. How strategic is the underserved and unserved market to them? c. What are the otherRead MoreNutriasia Case Study1187 Words   |  5 Pagesdistributor of the quality sauce and condiments used by Filipinos. The company is behind the most popular and the leading brands UFC, Papa, Jufran, Golden Fiesta, Hapi Fiesta and Datu Puti. As the leading supplier of sauces and condiments in local markets, the company are known for producing an iconic Filipino brands that continue to be part of every Filipino home. Nutriasia is a steadily growing company that values excellence. NutriAsia is rooted into the entrepreneurial spirit which builds onRead MoreSoap in Philippines8595 Words   |  35 PagesINDUSTRY PROFILE Soap in Philippines Reference Code: 0115-0208 Publication Date: April 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517 f: +49 69 9754 4900 e:Read MoreExpo Research1794 Words   |  8 PagesPhilippine Travel and Tour Expo Research Paper The Philippine Travel and Tour Expo was held last February 19-21, 2010 at the SMX convention center. With the theme â€Å"Ready, Jet-set, Go!†, the event presents an exceptional atmosphere that stimulates the desire to travel among visitors – either by air, water, rail or road, for business or for recreation, within or outside the Philippines. Considered as the country’s biggest travel event, this year’s expo was participated by 230 travel and tourism companies